All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. The market changes faster than marketing. Download Kotler Marketing Strategy in the Digital Age Books now! Available in PDF, EPUB, Mobi Format. Synopsis : Kotler Marketing Strategy in the Digital Age written by Tiger Cao, published by World Scientific Publishing Company which was released on 18 August 2020.
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